One-click permission updates
when a new feature needs Shopify access, enable it from your Stores page in a single click — no reconnecting from scratch, all your data kept.
Changelog
Follow new updates and improvements to Ecom Forward.
Email marketing reporting is now fully accurate
The Email marketing tab now shows your real Klaviyo performance across every tile — total email & SMS revenue, orders, the daily revenue trend, open & click rates, and subscriber count. Stores that run mostly on automated flows (welcome series, abandoned cart, etc.) now see their flow engagement rates instead of empty tiles, so the page reflects what's actually driving your email revenue.
Faster historical data import
Pulling years of store history into your dashboard is now dramatically quicker — what used to take hours now finishes in well under an hour. We also fixed the import screen so it correctly shows the time range you picked (1, 2, 3, or 5 years).
Earlier updates
- A clearer "Get fully set up" guideNew accounts now get a step-by-step setup checklist on the home screen that tracks everything needed to get the most out of Ecom Forward — connecting your store, ad platforms and Klaviyo, entering product costs, setting your reporting currency and goals, building your task boards, and trying Ford. It ticks each item off automatically as you go.Improved
- Import your full store history, with live progressWhen you connect a store, you can now choose how far back to pull your data — up to 5 years. The import shows a live progress bar, a running time estimate, and exactly which step it's on, so you always know how long it'll take. Most-recent data loads first, so your dashboard starts filling in within the first couple of minutes.Improved
- Your Command Center numbers now match Shopify out of the boxWe fixed a sync-timing issue where the Command Center could sit a day behind Shopify for stores in certain time zones (anything west of UTC). It now automatically refreshes your most recent day the moment you open it — so revenue, orders, and profit line up with Shopify with no manual "sync" needed.Improved
- Numbers that match ShopifyReworked revenue, returns, and conversion rate so the same label means the same number you see in Shopify.Improved