Changelog

Ask Ford to grow your search traffic and he can: audit your products' titles & meta descriptions and rewrite + publish them for you (grounded in your real customer reviews); scan any full website — yours or a competitor's — and hand you a complete SEO + GEO report (GEO = getting found by AI search like ChatGPT and Google's AI answers) with prioritized fixes; and connect Google Search Console to use your real Google rankings, so his advice targets the exact keywords you're almost ranking for.

Ford now adapts to you. In Account → Customize Ford, pick how he addresses you, his tone (Professional, Friendly, Direct, or Coach), how much detail he gives, the language he replies in, and even his voice. Everyone on your team gets their own Ford — his numbers stay exact, only his style changes.

Stuck finding something, or not sure how a feature works? Just ask Ford.

Ford — your AI analyst — now answers questions about Ecom Forward itself, not just your numbers. Ask things like:

• "Where do I set my product costs?"

• "How do I use the task board?"

• "How should I use Ford day to day?"

• "How is this different from other tools?"

He replies with the exact menu path, a one-tap link straight to the right page, and a link to the full guide if you want more.

And it's free — asking Ford for help never uses up your monthly message allowance. Whenever you're unsure where something lives or how it works, Ford's your shortcut: tap Ask Ford on any page (or the brain on your Command Center) and just ask.

Sell on marketplaces or wholesale (bol.com, Mediamarkt, anything)? Add your own revenue streams and log their revenue + costs per day — they roll into your total revenue, profit and margin across Daily Profit, the Dashboard and Ford.

Ford can now research the web for you. Ask 'who are my competitors?' or 'how do my prices compare?' and he pulls together competing brands, their pricing and positioning, and gaps you could use — every finding linked to its source so you can verify it. External web research, kept separate from your own store numbers.

when a new feature needs Shopify access, enable it from your Stores page in a single click — no reconnecting from scratch, all your data kept.

See your chargeback count, rate, $ at risk, and win rate; get alerted when a new chargeback opens or your rate creeps toward the danger zone. (Connects automatically for Shopify Payments)

Ask Ford for a profit audit, then tap Track this on any fix he suggests. Ford freezes the numbers, watches what happens, and later shows you what it actually earned — with the before/after receipts — in his new Ford's P&L on the Command Center. Conservative by design: he only counts wins he can directly tie to a change you made.